Proctor & Gamble monstered any potential competitors. Traditional bricks and mortar retailers beware – dollars, advertising, and distribution channels are not enough to keep your market share.ĭollar Shave Club just snatched the laurels Gillette was resting on, then sliced them into smithereens.īefore the advent of ecommerce, YouTube and social media – Gillette’s business model was impregnable. They didn’t just match ’em blow for blow. Why retail might be about to change foreverĪ small, bootstrapped ecommerce startup just took on the biggest of the biggest retail gargantuans.

The New Retail Rules your ecommerce brand needs to live by.

Three ecommerce innovators successfully disrupting the traditional retail business model.

Why direct to consumer business models are starting to win out.

Does size matter anymore in online retail?ĭon’t focus on products, focus on customer friendliness.

Why retail might be about to change forever.

You can click on the dot point that takes your fancy and head straight to the relevant section. You really should read the whole article though… Too busy to read the whole thing? We get it: logistics, synergies, KPI’s – all that stuff.

If you play by the new retail rules, you could be the next Dollar Shave Club success story. This moment could be the start of a systematic disruption of the traditional retail business model.Īnd innovative ecommerce entrepreneurs should be rubbing their hands together with glee. The Dollar Shave Club acquisition was big news in the consumer packaged goods industry.īut the circumstances leading up to Unilever’s purchase make this huge news for retail in general. The rate at which Dollar Shave Club attracted, and retained new customers sent shock waves through an industry that had remained a stable dictatorship for decades. Somehow, by 2016, DSC managed to wrangle 15% of the US razor cartridge share. The brand’s growth has been almost unprecedented. This month, Unilever (the main competitor of Gillette’s parent company, Proctor and Gamble) purchased Dollar Shave Club for the staggering sum of US $1 billion.

With little more than a few pay-per-click advertising campaigns, DSC took on Gillette and Schick – the razor industry’s established oligarchs. Subscription ecommerce brand Dollar Shave Club might just have changed the retail industry forever.Īt the very least, DSC proved a bootstrapped online retail startup can challenge, and dominate the biggest retailers in the world.įounder, Michael Dubin started his ecommerce business from scratch in 2012.

Gillette product cannibalization